Webinar Recap: The Impact of AI on Search Behaviour

In our recent webinar, we looked at the major AI tools that are transforming search and the impact they are having on users’ behaviour. We also discussed what it all means for businesses and digital marketing.

If you were unable to attend the session, then please get in touch for the full recording.

Here’s 3 key takeaways you can have right now though:

• Write content for audiences not algorithms

Forget keyword stuffing, to be visible in AI search tools your content needs to be trustworthy, high-quality and focus on what matters most to your target audience. Adhere to Google’s EEAT guidelines and write naturally and conversationally to match up with how users are now searching online.

• Don’t stop at website content.

Besides your website, AI can extract information about your brand from review sites, social media profiles, and community forums such as Reddit or Quora. All of these are key to improving your visibility in AI search tools.

• Develop channels and content that provide validation

With only 42% of the UK public willing to trust AI, users often seek validation on its recommendations through social media, customer reviews, and website case studies. Making all of these even more important in today’s search landscape.