The hidden cost of FREE.

Another day, another offer of a free digital audit from an agency you’ve never heard of. Sound familiar?

It’s a thinly veiled attempt to bag a new client – you! And it’s hardly surprising when 32% of digital agencies retain a client for under 2 years (according to the IPA). That’s a big ol’ churn rate that puts pressure on sales teams to constantly plug a leaky bucket.

And who wouldn’t take up the offer of a free audit eh? But you know the old adage about free things…

Truth is, free audits are done quickly, often without site of wider marketing strategy, and with no real time invested on deep analysis or in understanding your businesses objectives.

In the desperate scramble to bring in business, the output is often exaggerated minor issues that can be fixed quickly, generic recommendations, and a distinct lack of any true value or long-term strategy that will lead to overall effectiveness.

The value of a true agency partner

In a recent survey. Only 40% of clients felt that their agency is truly invested in their long-term growth. Not so at Thrive (there’s a surprise!), with over a third of our clients being with us for over 10 years.

At Thrive. We’ll do the audit, we’ll do the quick fixes, but we’ll also invest the time to understand your entire business including your target audience, your competitors, your businesses unique challenges, and the wider landscape in your industry.

Just like we’ve done with many of our existing clients. We combine creative clout with digital know-how to drive effectiveness and provide a long-term strategy that is tailored to your business and will help achieve your growth ambitions.

Choose a long-term partner. Not the short-term appeal of a free digital audit. And if you do, we’ll see you in under 2 years…

Get in touch today – hello@wethrive.agency