The AI Accelerator: How B2B Buyers are using collation & sentiment to create their shortlist

A Thrive Bite-Paper: Bitesize marketing insights you need to know in under 10 minutes.

Artificial Intelligence has emerged not just as a tool for marketers, but as the primary filter for the buyer.

The B2B purchasing landscape has fundamentally changed. Today’s buyer is self-educating, proactive, and deeply sceptical of sales driven messaging. The journey is no longer a linear path guided by a sales representative, but a chaotic, iterative search for validation across search engines, review platforms, and social channels. This buyer autonomy presents a massive challenge: information overload.

To find out how B2B Buyers are using collation and sentiment to create their shortlist download our latest Bite-Paper