Iceland

Bringing a fresh look to the frozen food specialist.

The idea: In bricks-and-mortar the medium is the message.

Iceland, one of the UK’s most prominent high street names, has been testing several new concept stores that include innovative digital point-of-sale amongst other features – and they chose to make the most of our digital experience.

Requiring a different approach from traditional POS, our creative uses movement and interest to get the message across, producing engaging in-store ads that shift featured product lines quickly.

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