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Earthborn Paints
Taking a leading name in Eco-paint to a consumer market.
The idea: Pick any colour, they’re all green.
One of the first environmentally friendly paint manufacturers, Earthborn needed a website that would not only showcase their ranges and environmental credentials, but allow consumers to order online for the first time.
Understanding Earthborn’s audience was key. Unearthing what mattered to them – such as colour inspiration and all the good sustainable reasons why they should choose clay-based paint – informed the creative, structure and content of the website.
We followed swiftly after launch with digital marketing campaigns to generate awareness, engagement and demand using paid search, display and re-marketing ads as well organic and paid social media.
