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Cheshire East Council
Helping people set up shop in Crewe
The idea: Help to set up shop in Crewe.
We were tasked with developing and delivering a multi-channel campaign to generate interest and enquires in the ‘Repurposing the High Street’ grant scheme for Crewe town centre. Objectives were to increase occupancy levels of vacant commercial premises and in doing so, improve perceptions and confidence with residents, visitors, businesses, and investors.
Our campaign utilises high impact window vinyl’s on vacant properties, organic and paid social media, targeted email, video case studies with a new website acting as the destination point for all activity.
“The guys at Thrive get Crewe – the challenges, opportunities and many the different initiatives happening in the town. Taking the Crewe Town brand as the basis, what they’ve produced for the Council’s Repurposing Our High Streets campaign is proving highly effective in engaging with businesses and getting them to want to learn more about the grant scheme.”
James Rowley
Business Grant Team Leader, Cheshire East Council
