The importance of video in your digital marketing strategy

With the rise of TikTok, Facebook/Instagram reels, and YouTube shorts. Utilising video in your digital marketing strategy has never been more important.

In recent years there has been a fundamental shift in the amount of video content that users are consuming online. Social media users are in the habit of scrolling through endless short video content, and many consumers are now using Tiktok videos to obtain information and as a starting point for their buying journey.

Integrating video into your marketing strategy is key, and here are 3 reasons why:

Brand awareness

Meta algorithms are now starting to favour video content. This means that ads and posts containing video will be more visible and will reach a wider audience. Meta also prioritises content that users engage with which is becoming more and more led by video.

Linger time is also a factor in Meta’s algorithms. As users spend longer on a video than a static post, this can help your reach and visibility on social media platforms.

Having a presence on TikTok is also important, with many users now heading here for information during the interest and consideration phases of their buying journey.

Ultimately video content can help you be more visible online, reach a wider audience, and increase brand awareness!

Increase engagement

Videos are a lot more engaging than statics thanks to their visual and auditory features. Social medias autoplay feature can also help to stop a user’s endless scrolling and immediately grab their attention!

Best practice hint – With user’s average attention span dwindling, the first 5 seconds of your video is crucial for engagement.

Educate audiences

Video content is a great opportunity to educate your audience on your brand, your products/services, and the benefits it can bring them. This information is key to moving consumers along their buying journey.

Video content also allows users to process more information quickly and can often be more memorable.

Ultimately, video is becoming more and more prominent and it’s important that we as marketeers take advantage of this trend by implementing video into our digital marketing strategy.

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