Keele Innovation DistrictHelping Keele Innovation District take the first step in its plans for the future.
Veridian
Helping a Cruise Industry market leader take the next leap forward.
The idea: Power to your progress.
With an already impressive 70% market share, SpecTec Cruise, the global leader in cruise ship asset management, had set an ambitious course for future growth. Our first task was to develop a new name and identity.
The name Veridian, the colour often associated with the ocean, is also rooted in a powerful brand truth – the vast insight of its software.
To reflect Veridian’s central benefit, the power to navigate complex data and make informed decisions, we introduced a clean, directional navigation device, symbolising certainty and forward momentum.
