Keep Wales TidyEncouraging people to care more about conservation and community.
Glenigan
Increasing leads for a market leader.
The proposition: Win business, make sales and grow.
Glenigan is one of the biggest names in the construction industry. Experts in building business relationships, by providing the most accurate and comprehensive construction sales leads in the UK.
The brief to us; create a brand new website to set a new benchmark within the sector.
Know thy user.
We started by analysing current website behaviour, together with feedback from the Glenigan team, to understand what mattered most to their target audience. Alongside seeking validation from peers through case studies and testimonies, experiencing the product was key.
Show + tell.
A streamlined ‘pipeline finder’, a window into the Glenigan software, was introduced to show the sort of in-depth project information it offers. This simple, single-minded feature, had a dramatic impact on lead volume – which increased by more than 50%.
