Our latest campaign helps people rethink what they drink

Working with Champs, the Public Health Collaborative for Cheshire and Merseyside, and just in time for this year’s ‘sober October’, we’ve launched a new health initiative in to help people cut down on the amount of alcohol they drink.

Designed to raise awareness of the Lower My Drinking app and with a theme of ‘The answer’s in your hands’, the campaign encourages people to consider how much they drink, download the app and use it to put them in control.

In Cheshire and Merseyside over a quarter of the adult population consumes higher levels of alcohol than the recommended guidelines, which is a leading risk factor for ill health, early mortality and disability. Our research showed it was important not to preach about drinking, but to encourage people to just think twice about how much they drank – and the Lower My Drinking app can help them do just that.

The free app has been designed by clinical psychologists and behavioural scientists to put people in control of their drinking, but it does much more than just track how many units you have each day. It also gives people the skills to understand the role alcohol plays in their life, anticipate situations where they may be tempted to drink too much and replace drinking with positive activities in their daily routine.

The campaign will be running across press, social media and in surgeries and pharmacies throughout the autumn months.