ChipsAwayMaking a bigger dent in leads for a leading car body repair specialist.
Certus Card Group
An identity for one of the biggest players in card manufacturing.
The idea: Confidence in every card.
When several leading card manufactures merged to create one of the biggest players in the international market, we were briefed to develop a name and identity for the newly formed group.
First on the cards, a brand workshop…
Brand workshops and interviews with customers helped unearth powerful truths that were embedded in the new name, and the brands’ visual identity.
Collaboration, confidence and reassurance.
Universally, these were the things most valued by customers. And they’re reflected in the brands’ identity through bold type, confident colours and a visual style which conveys partnership.
Working with Dave, Richard, and the rest of the team at Thrive has been a great experience. Their personable approach and insightful workshops truly captured the aspirations of our business. From this, the creative team were able to come up with a name that not only has real meaning but authentically represents what our customers value and what we constantly strive to deliver.
Louise Ray
Director of Marketing and Communications
