Cheshire East Council

Bringing services together to give families access to help and support.

The idea: Together for you.

Cheshire East’s Family Hubs bring council, health, and community services together so that families can access the right support, at the right time.

We were tasked with developing a new brand identity, and our initial focus was working with a steering group comprising Council staff, NHS and other delivery partners to arrive at the themes to explore as part of the logo development.

Research groups were conducted with parents, young people, and the delivery team to gather their views on the different logo concepts and arrive at the preferred logo route, which then rolled out across a whole host of material – from the website to pin-badges.

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