The Viaduct A brand designed for autistic children and the families who care for them.
Brand
- Sector
- Education
- Services
- Brand
The Viaduct offers holidays, education, therapy and training for autistic children and their families. Most provision asks autistic children to fit in. The Viaduct built the opposite: a place shaped around them, where the environment, the people and the pace all work in their favour.
We developed a brand identity that reflected their approach and the progressive therapy pathways they offer.
Ensuring a fully accessible and autism-friendly design, we focused on clarity, visual comfort, and readability. We eliminated any unnecessary clutter and overstimulation within the design to help the children (and families) focus effortlessly on key information.
We opted for a soft, muted colour palette to ensure a calm visual environment – and applied a refined, accessible typeface to prevent visual strain and make information effortless to process.
