Veridian Helping a Cruise Industry market leader take the next leap forward.
Brand Campaign Digital
- Sector
- Software & Tech
- Services
- Brand
- Campaign
- Digital
SpecTec Cruise, the global leader in cruise ship asset management with an already impressive 70% market share, had set an ambitious course for future growth.
Our first task was to develop a brand-new name and identity to reflect that next leap forward. We created the name Veridian – a nod to the ocean’s colour, and the vast capability of their software.
The real power behind Veridian’s software is the expertise of its team, something that’s embedded in our proposition: The people who connect asset management to cruise fleet performance.
To visually show Veridian’s central benefit – the power to navigate complex data and make informed decisions – we introduced a clean, directional navigation device symbolising absolute certainty and forward momentum.
The result was a transformative rebrand that gave a market leader a sharp, future-focused identity ready to propel its next phase of growth.
