Substation Helping an indoor climbing centre reach new heights.

Substation needed more than just a standard keyword-and-bid strategy to fill their indoor climbing centres in Macclesfield and Brixton.

We developed a creative campaign theme tailored to climbers’ mindsets, blending creative with tightly targeted search ads.

The results? Higher click-through rates, lower acquisition costs, and a steady stream of new climbers walking through the doors in both Cheshire and South London.