Herd Consulting A brand refresh for a new breed of business analysts.
Brand Digital
Brand Digital
Differently does it. That’s Herd’s philosophy to finding better ways to tackle challenging business problems and keeping complex projects moving.
Our brief was to refresh the brand, by creating a distinctive visual style, tone of voice and new website, to help Herd standout in a crowded consultancy market.
Building on Herd’s Yorkshire roots, we developed a straight-talking, no-nonsense identity based on customer feedback, the attitude of the team, and a simple non-waffly brand promise: to keep things moving and get stuff done.




We have to give a massive shout-out to Thrive for helping us bring it all together.
They’ve been an absolute pleasure to work with and took the time to understand us, challenged our thinking in all the right ways, and turned ideas into something we’re genuinely proud of.