Cheshire East Council Generating greater demand for a Holiday Activities and Food Programme.
Campaign
- Sector
- Public sector
- Services
- Campaign
The Cheshire East Council holiday activities and food (HAF) programme provides healthy meals, enriching activities and free childcare places to children (5-16 years) from low-income families.
We were tasked with increasing attendance and addressing a national issue of ‘no-shows’ as it is free to attend.
Our approach involved a new identity that spelt out what it was rather than an acronym and thanks to clever targeting and engaging creative, attendance figures saw a major uplift and allowed more eligible children to benefit from the programme.
