Certus Card Group A new brand for one of the biggest players in card manufacturing.
Brand
- Sector
- Construction & Manufacturing
- Services
- Brand
When several leading card manufacturers merged to create one of the biggest players in the international market, we were briefed to develop a brand-new name and identity for the newly formed group.
Our first step was a collaborative brand workshop, coupled with in-depth customer interviews. This process helped unearth powerful truths that were embedded straight into the new name and visual identity, anchored by a clear central idea: Confidence in every card.
Building on the idea, we shaped a brand identity featuring bold typography, confident colours, and a visual style that unmistakably conveys partnership, giving a major international market player an identity built to inspire trust from day one.
Working with Dave, Richard, and the rest of the team at Thrive has been a great experience.
Their personable approach and insightful workshops truly captured the aspirations of our business.
From this, the creative team were able to come up with a name that not only has real meaning but authentically represents what our customers value and what we constantly strive to deliver.