Cheshire East Council Helping people set up shop in Crewe.
Campaign
- Sector
- Place & Destination
- Public sector
- Services
- Campaign
Cheshire East Council needed to drive interest and enquiries for the ‘Repurposing the High Street’ grant scheme in Crewe town centre, aiming to increase commercial occupancy levels and boost local confidence among residents, visitors, businesses, and investors.
We developed and delivered a multi-channel campaign anchored by a clear central idea: Open the door to opening your doors in Crewe.
The campaign brought the proposition to life using high-impact window vinyls on vacant properties, organic and paid social media, targeted email campaigns, and video case studies, with a brand-new website serving as the central destination point.
30
+
30
+
Newly opened businesses.
The results speak for themselves: in its first year, 30+ new businesses opened their doors in Crewe, with 3 more preparing to open and a further 8 moving through the application process.
The guys at Thrive get Crewe – the challenges, opportunities and many the different initiatives happening in the town.
Taking the Crewe Town brand as the basis, what they’ve produced for the Council’s Repurposing Our High Streets campaign is proving highly effective in engaging with businesses and getting them to want to learn more about the grant scheme.